Websites for coaching practices, with the workflow built in
I build websites for coaching and supervision practices where clients can book a session, sign their agreement and sign up for a group, all on your site and without an email exchange. Not a brochure with five tools bolted on: one site with a database behind it, built around how your practice actually runs.
Get startedIs this you?
- Your booking link goes to one tool, your agreement to another, and payments to a third.
- A spreadsheet ties them together, and you're the one copying details between them.
- Every new offer, whether a package, a drop-in or a group, means another workaround.
- Updating your own site means logging into a builder and hoping nothing moves.
- Your site looks fine, but people still email you to get started.
What I build
Session booking
Clients choose a time on your site, not on someone else's.
Packages
Your offers laid out clearly, so people can pick one and start.
Agreements signed online
The coaching or supervision agreement is sent, signed and stored, with a copy to both of you.
Invoices
Invoices go out from the same system, so nothing is retyped.
Drop-in and group sign-ups
The agreement comes first, and attendance is kept.
Supervision records
Attendance is recorded for ICF CCE hours, so a certificate can be issued whenever a coach asks.
Content you can edit yourself
Blog posts are updated in a simple admin, like filling in a form.
A newsletter sign-up
It feeds your mailing list.
Pages search engines and AI assistants can read
Every page arrives as real, fast HTML with structured data. That's how I build. It isn't a promise about rankings.
Two sites running this way
ReAlign Leadership: my own practice
I built this for myself first. ReAlign is my coaching and coaching supervision practice: executive and leadership coaching, career transitions, coaching supervision, and coach mentoring. The site takes a client from reading about a service to booking a session, with packages laid out clearly.
It also runs drop-in supervision: an open group hour for coaches, with the supervision agreement up front and attendance kept, so the hours count toward ICF credential renewal. The blog, podcast page and monthly newsletter all live on the same site.
CDAFlow: front of house and back of house
cdaflow.com is the public site for the back-office software I built and run for real estate brokerages: what it does, a demo, pricing, and a way to book a call. Behind it is the platform two brokerages run their deals on, from intake to disbursement.
I knew nothing about brokerage commissions when I started. I learned the workflow first, then built it. That's how every build starts, whatever the field.
A template, or a custom site?
For many solo coaches, a template is the right answer. Squarespace gives you a good-looking site with booking built in, and all-in-one coaching platforms such as Paperbell bundle booking, contracts and payments. If one of those fits how you work, use it.
A custom site starts to make sense when:
- you offer several things that work differently: one-to-one packages, group programs, drop-in sessions
- you run supervision and need agreements, attendance and records for CCE hours
- several practitioners share the site, each with their own offers
- you want the website and the back office to be one system, not five logins
- you've tried the tools and keep working around them
How I work
We talk about the problem
Not features. What's actually taking your time, where things go missing, what you're working around.
I map the workflow
Then I show you what I've understood, because that's where most projects go wrong.
I build in the open
You see it early and you see it often, and it changes as you use it.
It goes live
And I'm still here when the next thing comes up.
Questions people ask
- How long does it take?
- A first version is usually live within a few weeks. It then grows in small steps as you use it.
- What does it cost?
- It depends on what the site needs to do: booking, agreements, sign-ups, and what it connects to. We talk it through and agree on a price that fits what you actually need.
- Can I update it myself?
- Yes. Blog posts and the content you change most often are edited in a simple admin, like filling in a form.
- What if I need changes later?
- I'm still here. Most sites grow in small steps after launch, and I work that way on purpose.
- Does it work on phones?
- Yes. Every page works on any device.
Tell me how clients get started with you today
From the first click to the signed agreement: where it happens now, and where it gets stuck. I'll tell you honestly whether a custom site helps, or whether a template will do.
Get started